This article is the follow-up of Part 1 of this series, and here we will discuss about the 4 things you need to publish on Amazon. 1. Content To get content for Kindle publishing, you can write your own material but unless you have time and you like writing, not to mention the fact that [...]

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On the Web today, all content can be social. Social media isn’t limited to blog posts, tweets and YouTube videos. In fact, one of the most powerful forms of social media for B2B companies is presentations. Presentations span all aspects of the company from sales and marketing to product development and human resources.

While presentations online can be shared in different ways, SlideShare has emerged as the leader in making presentations social. SlideShare allows businesses and individuals to upload their presentations to the Web and share them for free. At HubSpot we love SlideShare, and if you ever want to check out our presentations, be sure to visit our SlideShare channel. Now that we have an understanding of how people use SlideShare, let’s look at how marketers can make this platform a useful instrument in their inbound marketing tool belt.

10 Ways to Master SlideShare

1. Leverage Content You Already Have – Most likely, you have presentations sitting on your hard drive that would be interesting to prospects and peers. Make sure that you upload your existing presentations to maximize the reach of your SlideShare channel.

2. Pay Attention to Presentation Design – Just like with any type of content you share online, your presentation needs to be interesting and have good production value. Take an extra hour or hire a designer to make sure that important presentations are visually powerful.

Here’s an example of a well-designed presentation we’re particularly fond of:

3. Include Calls-To-Action – SlideShare isn’t much different from any other social network. Make sure that your presentations include calls-to-action that take viewers on SlideShare to a landing page offer on your website related to the specific presentation. A presentation can often get a prospect to convert into a lead for more detailed information on a topic.

4. Keep SEO In Mind – The basics of search engine optimization apply to SlideShare. As a marketer, you want prospects to find your presentations when they search on Google as well as within SlideShare. So make sure you incorporate keywords from your website’s search engine optimization strategy into your SlideShare presence. Use them in the titles and descriptions of your presentations.

5. The Longer, the Better – HubSpot’s Dan Zarrella, in his Science of Presentations research, found that presentations that were longer received more views on SlideShare.

6. Understand Online Presentations Are Different Than In Person – When you are giving a presentation in person, the slideshow is there to simply guide your talk. When that presentation sits on SlideShare, it stands alone and acts more as a document. Make sure that your presentation still has meaning and is helpful when you are not there to speak to it.

7. Don’t Forget to Tag – SlideShare has its own tagging system to identify the presentation topics shared on its network. So every time you upload a presentation to SlideShare, make sure you tag it appropriately. In this way, you will make it more discoverable for people looking for content on that topic.

8. Include Links – SlideShare doesn’t simply expand the reach of your presentations, but it can also serve as a valuable source of referral traffic and leads to your business. When giving a presentation, you don’t think much about including links because people can’t click on them while you are speaking. However, on SlideShare you can include multiple links in your presntations. Create more lead generation opportunities by refering viewers to your blog posts and website pages that provide extra value on the topic.

9. Create a SlideShare Version - Many of the points made in this post expose one major need for becoming a SlideShare master. The presentation you give to an audience might need to be slightly modified for SlideShare. So consider creating another version of the same presentation.

10. Add Audio or Video – Incorporating audio or video elements in a SlideShare presentation can add value and make it easier for your audience to understand it. SlideShare’s Slidecasts allow you to upload audio to your presentation and sync that audio to your slides to create a more complete version of your presentation on the Web. Additionally, SlideShare lets you insert video in your presentation to add more content.

How do you use SlideShare? What tips are missing from this list?

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It’s no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have gone from early-adopter novelties to mainstream essentials. 

Still, there are plenty of traditional marketing stalwarts out there who aren’t buying all of the social media hype or can’t convince their boss or marketing team to experiment in the brave new world of inbound marketing.

So we’ve rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers.

1. 78% of Internet users conduct product research online.
That means your website stands a good chance of being a prospect’s “first impression.” That also means your new business card isn’t a business card—it’s Google.

2. In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.
If 12-17 year olds aren’t your primary customers, you may think, “So what? They’re just kids.” But web-based email usage has been on the decline among ALL Internet users under the age of 55. And by the way, today’s kids are tomorrow’s customers—and they’re probably not going to be reading your email.

3. 78% of business people use their mobile device to check email.
So that means pretty much everybody that can check email on a mobile device, does. Is your email newsletter optimized for mobile devices?

4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
Is your business website optimized for mobile devices? If not, you may be missing out on hundreds of sales opportunities.

5. 200 Million Americans have registered on the FTC’s “Do Not Call” list.
That’s 2/3 of the country’s citizens. The other 1/3, I’m guessing, probably don’t have a home phone anymore.

6. 91% of email users have unsubscribed from a company email they previously opted-in to.
We’re getting savvier with technology and less patient with unwanted solicitations. And it’s just so easy to hit ‘delete’.

7. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
Frankly, I’m surprised this stat doesn’t read “100%” and apply to a much wider age range. 

8. 57% of businesses have acquired a customer through their company blog.
Finally, some good news! Blogging is good. Intrusive ads are bad. See how simple it is?

9. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
If this stat doesn’t poke a hole in the “Facebook is not useful for B2B companies” myth, I don’t know what will.

10. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
That’s right—critical or important. When a channel generates not only leads, but real revenue, you can’t call it “experimental” any longer.

11. Companies that blog get 55% more web traffic.
The more you blog, the more pages Google has to index, and the more inbound links you’re likely to have. The more pages and inbound links you have, the higher you rank on search engines like Google—thus the greater amount of traffic to your website. Which is why we repeat: Blogging is good.

12. Inbound marketing costs 62% less per lead than traditional, outbound marketing.
That’s right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, “if it don’t make dollars, it don’t make sense.” Outbound marketing just don’t make sense anymore.

You can find sources to all of the above stats along with a boatload more eye-popping facts, figures, and how-to’s here, or you can join us next week each and every day at 12pm EST for a very special edition of HubSpotTV where we’ll share hundreds of tips (and give away dozens of awesome prizes!) in celebration of Marketing Transformation Week.

See you there!

Free Download: 101 Marketing Charts and Graphs

Improve your decision making and long-term performance with marketing data for best practices.

Download these 101 charts today!

Connect with HubSpot:

Source: http://feedproxy.google.com/~r/HubSpot/~3/09tBo7_SmGE/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx

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Tips for Building an eCommerce Store

Post from: Quality SEO Services & Link Building Services

Tips for Building an eCommerce StorePost from: Quality SEO Services & Link Building Services Building a website is more than just setting up a blog or a static web page. It often means building yourself an eCommerce website. This means setting up the ability to sell products directly online from your own store. Fortunately, there are [...]

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5 Steps to Getting Links from Fan/Related Sites

Post from: Quality SEO Services & Link Building Services

5 Steps to Getting Links from Fan/Related SitesPost from: Quality SEO Services & Link Building Services Unless you yourself are running a fan page yourself, (in which case, the following advice may work in reverse), the odds are good that you can get yourself some extra backlinks by simply looking for websites which are related to [...]

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Today Twitter will come up with a much-anticipated business plan for making money through advertising, to end up with answering the question how the company will turn its exceptional escalation into revenue. The advertising program, will be known as Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought [...]

Source: http://www.k2seo.com/index.php/2010/twitter-ad-business-model-known-as-promoted-tweets/

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How to Use Ezines to do Online Marketing

Post from: Quality SEO Services & Link Building Services

How to Use Ezines to do Online MarketingPost from: Quality SEO Services & Link Building Services Finding places to advertise where people really want to read what you have to say is hard; after all, you have PPC, PPV, Facebook ads, direct advertising, however these are all extremely expensive options. Recently however, I?ve been looking into [...]

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EYE OPENER: Low Cost, Quick Results in Organic SEO A Cost-effective Offer or a luring SEO TRAP: YOU DECIDE  This article is meant for startups, small companies who are willing to put their Online Identity in the hands of low cost inexperienced freelance companies, promising miracle rise of their website?s ranking on major SERPs (Search [...]

Source: http://www.k2seo.com/index.php/2010/why-majority-of-low-cost-seo-campaigns-end-in-disappointments/

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Posted by Aaron Wheeler

 We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them.  This week, he’s back with the stunning conclusion: how to actually use these link metrics in your research and how to choose which metrics to use for given research situations. If you were ever confused about when you should be using PageRank and when you should be using mozRank, fret no longer!

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Video Transcription

Howdy, SEOmoz fans! Welcome to another edition of Whiteboard Friday. Today the exciting conclusion, Part 2 of 2, on which link metrics to use. So, last week we discussed in depth a ton of the link metrics that are available, what they mean, what they do, how you can interpret them. Today I want to walk through some of the specific tasks and projects that you are going to be involved in when you are doing SEO kinds of things and which metrics can help you to accomplish those specific tasks.

First up, let’s say I am doing a high level SERPs analysis, something like the keyword difficulty tool output report where it is trying to give me a sense of who is in the top 10, who is in the top 20. Why are they ranking there? Is it because they are an exact match domain? Do they have a lot of good anchor text? Do they have a ton of links into them? Is it because their domain is important or their page is important? We can look at a few key metrics. I like looking at page authority, which is that aggregate of all the mozMetrics and domain authority and then maybe the number of linking roots and C-blocks just to give me a rough idea of kind of what I am dealing with. That high level SERPs analysis is great when I am doing like a keyword difficulty report trying to determine which keywords to go after, whether it is roughly possible for me to be ranking in those sectors.

If I want to do some link quality analysis, so I am looking particularly at a link and trying to determine is this link helping me to rank? Is it potentially hurting me? If I am looking maybe at a client’s website, say I was doing consulting or I am a new SEO in an in-house position and I am trying to analyze whether some links that were built previously are questionable or not, there are some really good ways to do that. One of my favorites is looking at PageRank versus mozRank and mozTrust.

Normally, what you should see is that PageRank and mozRank are pretty close. If PageRank is a 3 and mozRank is like a 4.5, it might be okay. It’s a little on the border. If is a 3 and a 3.5, oh, that’s, you know, that’s perfectly fine. That’s normal. We should expect that. If, however, I am looking at like a 3 and a mozRank is like a 5.8, something is fishy, right? Clearly, I mean, Google probably knows about more links than SEOmoz does and mozRank, boy, for it to be that high and PageRank to be that low, something might be up. Something might be going on where this site is selling links, Google has caught them, they are doing something manipulative. This could be a problem. Then I also like comparing mozTrust, because a lot of times, you won’t see PR scores, especially for a lot of new sites and pages. Google hasn’t gotten the data there, or they have an updated PR, but that site has built a lot of links in the meantime. By the way, you do want to be careful of that too when you are comparing PR and MR. But mozRank and mozTrust, if I see like a 5.8 and a 7.2, this is probably a phenomenal link. If I see a 5.8 and a 2.2, that’s really, that’s a bad sign. That usually means that this page, this site or this page has gotten a lot of links, but from a lot of very questionable sources. Otherwise, their mozTrust should be quite a bit higher.

So, those types of analyses along with looking at not just the number of links but the number of external versus internal links, if it’s a lot of internal links, maybe that is boosting up the ranking, but it will be easier to overcome than a high number of external links and followed/no-followed. If it is a lot of no-followed links coming to the site, oh that is a different story than if all the links are followed.

Now, if I am looking at outreach and popularity, I am trying to say, how popular is this blog? How important is this news website? How big and popular on the Web do I think this forum is or Q&A site or community? Then, I want to be looking at some of those high level metrics, but I might want to dive sort of one step deeper and look at, yes, domain authority. I really care about domain metrics here, right? Not individual pages on those sites. So, I am looking at Domain mozRank and Domain mozTrust, which are the same thing as mozRank and mozTrust but on the domain wide level, and then I might care a lot about the linking roots and C-blocks, because that tells me a raw popularity count. How many people on the Web have referenced this guy compared to other people?

Now, if I am looking and trying to sort by the most helpful links to raise my ranking, say I am analyzing a set of 50 blogs and I want to decide, who am I going to guest blog for first? Who do I really think is going to be providing that value? Or I have the opportunity to sponsor or speak at a conference or contribute in some way, and I know that I can contribute the content or whatever I need to, to get those links. I really care a little bit less about the metrics and a few about these big three questions. So, I would ask you before you look at the metrics to ask yourselves these three questions, particularly if you are doing that sort of detail level analysis.

Number one, how well does that page or that site rank? If you search for a few keywords that are in the title tag of this particular page or the homepage of the site and it does not come up in the number one or number two positions, that might not be a good sign. If you search for four or five keywords that compose a phrase in the title and it is still not coming up, something is seriously wrong there. There might be some issue with that site in Google.

How relevant and useful is it? Is this site going to send actual traffic? Was the link editorially given? Is it a true citation that represents an endorsement from one site, one page to another? If that is not the case, you might be in trouble in the future. Even if Google hasn’t caught it yet, Bing hasn’t caught it yet, in the future, that might be causing problems. It is just not worth it. Go spend your time on other links that are editorial, sincere citations.

Do the sites and pages it links to rank well? This is a great way to analyze directories or link lists or those kinds of things and say, oh, this looks highly relevant. It is a pretty good site. If the pages that it is linking to don’t rank well for their keywords, that’s a bad sign. If a few of them don’t, okay maybe, you know, everybody links to a few bad apples. But if a lot of them are not ranking well, something is going on there, right?

Next, I might look at some metrics like mozRank versus PageRank as we did above, mozRank versus mozTrust, the number of links and linking root domains just to get a sense of these. But those three questions, more so than any metric, are going to really answer the question of how helpful will this particular page or site be in raising my rankings if I get a link from them. Next, second to last here, is sorting of links. So if I want to do a rough or a raw sort, I have a bunch of links that I exported from Google, that I exported from a tool that ran that analyzed a bunch of pages and figured out whether there was usefulness. Maybe I used the – in SEOmoz Labs there is that great tool to help me find all the search queries that I could use to find potential links. I think it is the, what is that called? I think it is the Link Acquisition Assistant. So, the Link Acquisition Assistant might export a bunch of raw lists of pages, and if I want to do some just raw sorting to get a general sense of importance before I start asking these questions, PA/DA are really good for that and so is number of linking roots. So inside the web app, you will see a lot of these. We tend to show at least those three metrics on most everything so you can do a rough sort.

Finally, last but not least, if I am doing a deep SERPs analysis, where I really want to know why does this particular page, why does this particular site rank where it does? Why is this 3 and this 2 and this 4? I want every metric I can get my hands on. The reason is because when you analyze these things all together in Excel, you can see weak points, strong points. You can get a sense of what Google is using or Bing is using in that particular grouping or algorithmic result to try to determine who should rank higher and lower, and that will give you a great sense of what you might need to do to accomplish those rankings.

All right everyone, I hope that this two part Whiteboard Friday extravaganza has been great for you. I look forward to the comments on the blog. Take care.

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Sometimes seo terminology can be very puzzling for website owners, who perhaps have an unclear idea about the meaning of the term, but don’t understand the complete process involved. In this post I had tried to provide better understanding of SEO terms for you. Following is the list of seo terms and definitions. 301 Redirect [...]

Source: http://www.k2seo.com/index.php/2010/list-of-seo-terms/

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